Hello! I’m a creative leader and educator based in San Francisco.

I bring over two decades of experience spanning diverse design disciplines including brand, product design, service design, culture design, and environmental design. I’m adept at nurturing cross-functional teams, and excel at facilitating human-centered design workshops that ignite innovation.

I’m a passionate design educator, currently teaching at CCA in the MFA Interaction Design program. And I’m a type nerd and published author of a book about typography!

EXPERTISE

  • I've served as a design leader across diverse sectors including education, technology, and museums.

    • Created and implemented a pioneering co-creation workshop series with users at DocuSign, directly influencing product direction and AI feature implementation.

    • Consulted for Twitter to develop and execute a strategy for interpreting and scaling a new brand refresh throughout the entire organization.

    • Led the development and execution of branded exhibition and program campaigns at the Exploratorium, collaborating with an external agency. Spearheaded a comprehensive brand refresh, overseeing internal deployment across all touchpoints.

  • Currently I teach in the MFA Interaction Design program at California College of the Arts CCA.

    I've taught foundational design courses at the School of Visual Arts (SVA), PRATT, and UC Berkeley, and UX bootcamps at General Assembly.

    I have an MFA in Design from SVA, a BFA in Sociology from UCLA, and studied Typography at the Cooper Union.

  • I design and lead co-creation workshops based on design thinking methodologies that spark innovation. I'm a LUMA certified Human Centered Design Practitioner.

    • Spearheaded a visionary co-creation workshop at Workday, leading 150 participants in collaboratively shaping the post-pandemic future of work.

    • Orchestrated a strategic co-creation workshop at DocuSign, guiding leadership in defining the company's future product roadmap.

Case studies available on request, email me.

SELECT EXPERIENCE
DocuSign
Square
Workday
Twitter
the Exploratorium
The New York Times

TEACHING
California College of Arts
General Assembly
School of Visual Arts
PRATT
UC Berkeley

SPEAKING
AdobeMAX
Art Directors Club
AIGA
In/Visible Talks
SF Design Week
TypeCon
TEDx